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Out of Work and Short on Funds - Should I Spend the Money to See a Career Advisor?

3/7/2014

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For the past several months I’ve been answering readers’ questions on the Ask Ellis pages. There are some questions I’m asked so often, I wanted to repost them, and the answers, here.   

Question: I'm out of work and short on funds.  Is it worth spending the money to see a career advisor?
Dear Ellis,
I've been out of work for six months. I've always been good (successful!) at search, and have been resourceful enough to figure out the best techniques. Yet, something's not working this time. I've been told over and over that I should find a good career advisor to help me, but I hate spending the money during this time when I don’t have much to spend, and don't quite know what to expect from an advisor.  
John R.

Answer: You’ll gain perspective and a whole lot more
Dear John,
This one is always a bit uncomfortable to answer, because it's tough to avoid appearing self-serving. Obviously, I think seeing an advisor is a great way to help you get through this difficult time; otherwise, I would've chosen a different career myself. (Sometimes, though, there have been times when I have told prospective clients that they might benefit more from consulting with professionals in another field.)  

Okay, that's out of the way, and I'll be as objective as possible. 

My major reason for suggesting a career advisor is about the emotional aspects - search is isolating. You've been separated from your routine, from a part of your identity, and from people you may have liked. Left on your own, you ruminate. You try to interpret every aspect of the search, i.e. Why is this person not calling back? Why isn't my resume working the way resumes should? Why is it five days since they said they'd call and they had promised three? Have I made the right choice in what I'm seeking? Maybe it's time for a radical change? And, my favorite: Why are so many people so incredibly rude during this process?   

You go round and round in these thoughts (and so many others), don't get anywhere, and start to over-think every aspect. Some people end up reworking their resumes 10 or 12 times, almost always a serious waste of energy. Sometimes, the result of all the rumination is to make bad career decisions, just to avoid the anxiety of the process itself.  If you have a significant other or family or both, that will probably add to the stress, no matter how supportive friends and family may be.  

What's lacking here is perspective, and I think that's where the experienced listener and advisor play a most critical role. It always amazes me that at the end of a successful client experience, one of the comments I have heard the most over the years is, "You really understood what I was going through." The comments are not usually about the technical aspects of the transition, even if we spent several meetings reviewing networking, resume, and all the rest.  

Of course, an experienced consultant will be knowledgeable about the (over-hyped)  significance of resumes, will help with decisions about appropriate targets, will work with interview presentation and content, will teach the value of high-touch relationship building, and, I hope, will understand and show the value of social media and social intelligence in the process.  

As for the money, if it helps, it's worth it. Don’t think about the immediate cost; it’s all about the big picture and achieving the desired overall result. 

To find answers to your questions on job search and career transition, get your copy of In Search of the Fun-Forever Job: Career Strategies that Work

My new ebook Career Strategies That Work:Networking will be out next week.
Check back for details.

ID 32883468 © Bowie15 | Dreamstime.com
 

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Is There Really a Fun-Forever Job? (Probably Not)

2/20/2014

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[Based on the Preface of In Search of the Fun-Forever Job: Career Strategies that Work]

Since my book, In Search of the Fun-Forever Job was published in April, I've received reviews and comments from readers who thought the title meant the book was going to inspire readers to find that elusive “fun-forever job.” Actually, the title was meant to be somewhat ironic. 

Why I Chose that Title
The title came from my daughter who, at age eight, wrote and illustrated a “book” called “When I Am Grownup.” I’m not sure most eight-year-olds would be concerned about professional choices or involved in much self-reflection, but she was the daughter of a career consultant and a psychoanalyst and could hardly avoid this type of thinking. It was genetically predetermined.

In her book, Hannah ruminated about her possibilities. She felt she’d want an “unushowoll” job “that I can do most anything I want in, something like the fun-forever job.” She worried such a job might not be available and considered other options (a headshrinker or a headhunter) but continued to feel concern about even those jobs working out.

The Wish
What was particularly striking to me was that so many of my clients and students have expressed a similar wish for a totally fulfilling career, as if they hoped to discover their perfect, passionate calling out there somewhere.

The concept of a “fun-forever job” seems funny to me because everyone—including, perhaps, Hannah at age eight—knows it’s absurd. This does not appear to prevent people from wanting it anyway.

Of course there are a few lucky people who seem to have found that fun-forever job, but the number of such people is most likely very small. A job means work, meaning on a daily basis, on most days of the week. Seeking consistent passion puts a heavy emphasis on something that is rarely achieved and often leads to disappointment and discontent at work.

The Reality
Of course, it’s possible to love a job or be passionate about a career, but forever? Every day? That’s like looking for a lifetime soul mate who’s great-looking, rich, witty, sexy, and sensitive—someone you’ll feel excited about all the time for the entire relationship. I know too many people who think that way about relationships. Definitely not a fun-forever situation, either.   

To some degree, the search for the fun-forever job has continued for Hannah, as it has for many of my clients, although they refer to it in different terms. Sometimes, it’ll be “something totally exciting,” and other times it’s as basic as “something I won’t dread every day.”

What It Takes to Find a Job that Suits You
I believe career development should be a process that includes figuring out what works and doesn’t work, clarifying personal values, understanding personal style, and leveraging that knowledge moving forward. It doesn’t have to be a lifetime or permanent decision.

Sometimes it may mean that your job only needs to be reasonably good if it supports you and provides you with a salary, security, and benefits, and you can gain the passion part from what you do outside your job. Or you might turn your full-time job into a part-time one and work on several different activities outside of your core job.

There are many other permutations; the key is to not put the pressure of the Big Decision on yourself too early and to realize it may take some time to develop a career that suits you.

My own career path, as I explain early in the book, is a good example of the many twists and turns you may need to take to reach that point where you feel pretty good about your career choices. I’ve written about my own experience in the hope that others who find the career development process complicated or painful may understand better that it often involves a series of realizations and changes—sometimes even circling back to what you knew in the first place.

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New book coming soon
I’m pleased to announce I will be publishing a series of very short eBooks--Career Strategies That Work. Each one will address a single topic chosen from the ones I’m asked about most often. The first, Networking: How to Make the Connections You Need will be available in mid-March.


cover by Alan Pranke Amp13



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Explaining the Gaps

2/6/2014

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One of the tougher aspects of career transition is explaining any gaps in a work history. Some interviewers, or those on the other side of an informational meeting, will frequently get hung up on gaps in employment, as though you’ve committed some kind of criminal activity. Others will ask, because they simply don’t know how to interview very well, and are focusing on resume issues more than skills or experience. They need something – anything – to talk about. Some may want to find out of if there are any problems in the work history, occasionally a more logical reason for such questioning. 
These gap questions usually fall under the “Why are you looking?” category, and the other person might think that any gap is a problem – just because. Either way, you need to have good responses prepared for all the contingencies. Normally, I think that this is one of those issues that’s better dealt with on a one-on-one advising basis, but here are some general thoughts about possible explanations for gaps: 

Left a Job – Why?

If a potential employer, or anyone else involved in your transition, doesn’t understand today’s work climate well (or, for that matter, the past 30 years or so), they may think that anyone who changes jobs, or who has left a job either voluntarily or involuntarily, is tarnished goods. Unfortunately, there have been way too many bad pieces in the media about this false notion, even in well-reputed media outlets. 

The notion is ridiculous. The facts are that nearly everyone will have made changes in employment during their work lives, and frequently several. Not just career moves, but career changes, too. There is no need to feel defensive, even if you were terminated for poor performance or a bad fit. You’re now in marketing mode, and there’s no room for negatives. There’s always a substantive way to market yourself effectively. It’s important to understand that part of the cultural norm now is to make changes, whether or not the person sitting on the other side of the desk understands that. 

The key is to never be negative about the former employer. By saying that, for instance, the organization was badly run, or that your boss was insane or just garden-variety narcissistic (unfortunately, very common), or that the organization had terrible financial difficulties, the takeaway for the other person, somehow, is that YOU are the negative one, that you are the one who is associated with the negative connotation. That’s not the brand you want. 

You didn’t leave the job for a new challenge; that’s like announcing you’ll leave the next one for the same reason. You didn’t leave for more money or better work conditions (although these may be true). You left for better reasons. 

Your reason for leaving statement should be something along the lines of your having left due to your wanting to more fully utilize what you have learned over the course of your career, and that the opportunity didn’t exist with your former employer. Again, this is something that needs to be crafted on a more personal basis, but I wanted to give just an idea here. There are many variations on this theme.  What you want to accomplish is a positive, logical reason for wanting to make a change. Whether it was your choice or not. You want that reason to make you look good. 

Of course, if an entire division was laid off or there was a restructuring of some sort, or if you worked at Bear Stearns or Lehman Brothers in 2008, then just say it. But also say that it was a huge disappointment because you liked your job a lot, liked the organization, and had the opportunity to . . . (and here’s where you get to pivot into a couple of quick accomplishments). 

Period of Unemployment

“You seem to have been out of work for several months. What’s the problem?” 

Yup, that one gets asked frequently. I don’t think it’s a particularly useful interview question, that it’s designed to put the interviewee on the spot, which is never a great way to conduct an interview, but - it does get asked. Way too often. 

Seriously, is a long period of unemployment indicative of anything other than either a difficult or, even, a bad search? Being bad at search, or being unlucky, or being discouraged, or somewhat stuck in a contracting industry – all of these may be the real reasons. Do these disqualify you from great opportunities? I don’t think so. 

But, since we’re in self-marketing mode, we need to explain this more positively.  How about making it appear that the too-long period of search was somewhat by design? Why not “I am working hard on a daily basis to make sure that I make an intelligent decision for my next move. A great fit is critical to me, and if it takes time, so be it.” That makes you look good, that you’re serious and deliberate about your career plans, and hey, it may even be somewhat true, too.

One more thing – it is NOT a stigma to be unemployed. It’s just part of the work process, and has been so for a long time now. Get over it. Don’t let it effect how people perceive you. 

Consulting

Maybe you’ve been consulting, either by design or as a stop gap during your period of unemployment. While some will say “I’ve been consulting” is somewhat of a cliché, be prepared to back it up with evidence of your building skills during this period. 

If you’ve actually chosen to consult, maybe for years, prospective employers will be suspicious of your wanting to return to a more traditional job.  They may be concerned that you’ve hit a rough time, and are only planning to return to the “job job” for a limited period, just to get back on your feet – and then leave to consult again.

So when you’re asked about why you don’t want to consult anymore, you can state that you’ve had a great experience, had the opportunity to . . . (and here’s yet another opportunity to talk about gained skills and experience). But, you miss the ability to work on a larger team, brainstorm, and have a wider array of resources to be able to do larger scale work. As a consultant, you feel sometimes isolated, and sometimes an outsider, and you miss being part of an ongoing group that sees a strategy through to completion. 

Family Medical/Childcare/Personal/Personal Medical

If you’ve had a family medical situation and needed to take an extended time off, or a personal or medical situation, or took off time to help raise children, none of these should be problems to explain. The only problem is when you feel defensive about it, or are uncomfortable explaining. Have a response prepared, and make sure it’s confident and assertive. You’re in charge of your situation. 

With medical situations, state that there was a personal/medical situation that you needed to deal with, that it’s over and resolved, and that you’re ready to return to work. Period. No details, no emotion, matter of fact. 

The children issue is sometimes trickier. While it’s illegal in the US to ask questions about having children, it does become important to explain a large gap in the work history by discussing having had children. It’s important to pre-empt the possible questions about childcare by offering your plan for childcare, that it’s several layers deep (babysitter/nanny/mother-in-law/sister/husband/cousin) and that there will never be issues about coverage, and will not affect your work in the least. You’re confident about this and you state this with no reservation. Don’t wait for it to be asked. 

Clearly, the gap questions will need to be tailored to each job seeker’s particular story. What I wanted to show here is that they can be addressed. I’ve rarely encountered situations that couldn’t be dealt with effectively. 

To find answers to your questions on job search and career transition, get your copy of In Search of the Fun-Forever Job: Career Strategies that Work

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Sunshine, Light & Success - Why Positive Personal Branding Matters (video)

1/23/2014

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What Should You Do When Someone Says You're "Overqualified"?

1/10/2014

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Salary Negotiations, Performance Reviews, Self-Marketing - Is There a Gender Difference?

1/5/2014

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A Case

Nicole was a superstar marketer in media. She had it all. Social media, the quantitative/research background/great work history/product knowledge/branding, you name it. You just couldn’t be any more qualified for the position for which she was interviewing. That became obvious to me after about ten minutes of our first meeting. 

She did extremely well on the interviews for a job as Chief Marketing Officer of a major well-known organization, one of the leaders in its field. It sounded to both of us like a job that would make her career.

And she was terrified about dealing with the impending offer. Her inclination was to accept whatever was offered, because she was convinced that the CEO would renege if she even questioned any aspect of the offer.

We went through the basics (outlined in much more detail in the chapter of In Search of the Fun-Forever Job: Career Strategies that Work that deals with salary negotiations). 

  • First, she deferred conversation about money as long as she could, thereby building her value more than she could have if she had talked about it up front.

  • Second, she did not negotiate at the point of offer, because she needed to develop a negotiating strategy based on hearing the details of the offer.

  • Third, she developed a step-by-step strategy for a collegial face-to-face negotiation with the CEO and the head of human resources. Every issue she had questions about was incorporated into her list. She pushed back mostly on bonus issues, because the word “discretionary” was used, and that’s almost always a red flag; she was seeking a clearer definition of what that meant.  She did get that clarification, which was a major part of the negotiation in her case.

She did very well in the overall process, and, frankly, was astonished that the CEO and human resources people did not even flinch when she pushed back. They, as I had predicted, had expected it.

Almost invariably, those who extend offers do expect some pushback, some negotiation. Actually, they are surprised if the offer is accepted on the spot. 

Nicole did not need for them to be her friends; this was a business transaction where she was trying to be compensated for her significant potential value to the organization. 

By the way, she’s now in line for the CEO position. The company is obviously thrilled with her.

If she had not negotiated assertively, she would have ended up unhappy in the position when she found out she was underpaid-–and she wouldn’t have clarified the bonus issue.  There were several other issues, too, that were clarified in the final phase of the process, as the result of a well thought-out strategy.  

I can’t wait to work with her on the next negotiation. 

Is There a Gender Difference?

For many years, I’ve been thinking about the issue of women and negotiating--or, as I like to call it, “making the ask.” While it’s important to be careful about stereotyping and generalizations, this seems to be one of those issues that appears and re-appears with my women clients and students, and hasn’t seemed to change much in the 30+ years I’ve been working in career advisement. 

In general, most of the women I’ve worked with have had difficulty in salary negotiations, performance reviews, and marketing themselves assertively.

I have tried hard to figure out why. I’ve found this to be true even with fulltime female MBA students in elite business schools, a population which you would expect to be more assertive and confident than most. Think about it – 26-year-old women (who grew up in an era where women can reasonably expect to do well in nearly any profession, including those on Wall Street) who have excelled in top colleges, done very well in their first jobs, and been admitted to extremely selective graduate schools, where the competition is fierce. 

Yet, when I teach classes on salary negotiations, I find that the women in the class almost uniformly will say this subject is difficult for them. Most of the men won’t. (Of course, there are exceptions to each side.)

Why does this problem exist? I’ve been trying to figure it out for a long time. Historically, culturally, psychologically, any way one could look at it. Is it because most women tend to be more relationship oriented and, therefore, more invested in caring that others like them? Maybe. 

I’ve often noticed that my women clients are usually better at building long-term networking relationships–-but when it comes to direct self-marketing, there’s still a problem. They’re frequently more comfortable joining groups in the career transition process, too. But still, taking credit and expressing confidence about accomplishments is often difficult. So I work with them on getting past worrying about whether the other person in the transaction is going to like them, or might withdraw the offer if they push back. 

Hey, it’s business! If you’re logical and present your material in a sequential, organized, factual way, that’s what will count. 

I’m convinced it’s some kind of hard-wiring , maybe cultural, maybe biological, maybe both, but that’s not my area of expertise. (Far from it.) 

If There IS a Difference, What Are Some Coping Strategies?

What many clients have asked is-–how can they overcome these feelings of discomfort in self-marketing and/or negotiating? 

I do have a fairly simple way of at least beginning this process. 

Prepare, Practice, Perform


I think this issue is similar to the problem of anxiety about interviewing. And, as with interviewing, it doesn’t matter how you feel; it matters what you say and what you look like when you say it. In other words, performance. Acting. You don’t have to solve the anxiety problem. You have to create stronger perceptions. That requires some performance practice. 

When talking about yourself, either in an interview, or a performance review, a meeting, or a salary negotiation, instead of getting anxious about whether you’re really worth it, why not prepare for these situations by outlining what you want to say and rehearsing it (back to the acting again)? If it doesn’t come naturally, do what I tell many introverted clients to do on a search-–prepare. Outline. And then prepare again. Don’t wing it. Don’t think you have to overcome whatever that hard-wiring is all at one time. Figure out what you want to say, how to say it, and practice it.

The first major step is believing that you have significant accomplishments, that you are worth the money and/or the job and/or the promotion, and write down all the reasons. Review your resume. You probably already spent too much time on it anyway, so put it to some good use. Yes, you did that. Yes, you helped the organization achieve that. Yes, you have this skill and that skill. 

Just in case I haven’t stressed the importance of asserting yourself (and “pushing back”) in the situations mentioned, here’s one more reason for negotiating. It sets the tone for your employment, should the deal be completed. You will make it known that, for salary reviews, promotions, etc., you will be a force to be dealt with.You will not be the nice person who will roll over and watch the more assertive co-workers get the promotion or get more bonus compensation, or new responsibilities.  Management will know that you will push back to get what you’re entitled to. 
Stand in front of the mirror and watch your body language when you’re saying your planned responses. Shoulders back, smiling, great eye contact, confidence (even if you don’t feel it). 

I realize that the above is basic, that many will still want to overcome the inner anxiety, or the need to please. In the meantime, while you’re trying to solve all that, why not focus on the performance and the content? 

© Chris Boswell | Dreamstime.com

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Changing Jobs - Too frequently or not often enough?

12/12/2013

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I get asked about this issue as much as any other--and the questions come from both sides. Do I have a problem if I’ve moved around every other year or so? OR . . . Do I have a problem if I’ve stayed in the same place for ten years?

Hoppers
Usually, people in career transition are more concerned about the perceived problem of changing jobs every year or two.  

Since the 1980s or thereabouts, the paradigm of lifetime employment has pretty much disappeared, for a wide variety of economic reasons. That’s why we hear more about the job hoppers than those who stay for long periods in one organization. Current research shows that the average job lasts around 3-3.5 years, and an expected career will consist of 12 jobs and three separate careers. If that is understood by both employer and employee, then the “jumping” issue won’t come up as much.

But what about those who, for various reasons, have had to change maybe twice in three years? Maybe there was an acquisition. Maybe bad chemistry. Or maybe it was the wrong job from the start.

The key for job seekers is to be able to present the reasons for leaving jobs in the best possible light, and to never cast aspersions on the former employer, no matter what.  They need to focus on the skills attained, even if the job lasted less than a year. There has to be a compelling reason for the change, one that makes the candidate look good--and never defensive. It’s never for “more challenge;” it’s about the opportunity to more fully utilize skills and experience and find the right fit (one of my favorite expressions in transition language).    

There will be employers who will look at a resume, see multiple changes, and immediately disqualify the candidate. To me, that usually suggests an employer who doesn’t get the work culture changes over the past several years. So, it’s up to the candidate to present a resume that may group various employees in a framework that may suggest consulting, with a focus on skills attained. Or maybe even functionalize the resume somewhat, to focus on the skills, rather than the specific jobs. While many discourage that format, it’s often better than listing multiple jobs over a short period of time.  

But, since I strongly urge clients to not lead with resumes, the verbal response will clearly be more well-crafted than any resume can be--and the applicant can address and tailor responses accordingly.  A resume can’t do that as well.  

Essentially, the job hopper should be able to position the moves as positive, skill- building experiences. There should never be any acquiescence to the concept that this is a liability or weakness. That’s the interviewer’s issue. 

Even with all that preparation for dealing with the hopping issues, job seekers need to realize that creating multiple options and targets increases their chances of finding prospective employers who will be able to see past the multiple changes.  In other words, high numbers create a higher probability of success, and the opportunities to connect with employers who will recognize the skill set and be able to get past the history.

Dinosaurs
On the other side are the “dinosaurs,” as I like to call them. Dinosaurs, because the long-term or lifetime employment paradigm is becoming extinct, unless there is self-employment. (And even then, many will change back to organizational structures or switch back and forth between the two work styles.) Those job seekers are always worried that prospective employers are going to see them as limited in skills and experience, having worked at one organization for so long.

Sounds like you can’t win, right?

Almost right. There will be employers who don’t like long employment, those who don’t like short terms of employment, and finding what’s “just right” is sometimes elusive. 

That’s why it’s so important to create multiple options and targets, as mentioned above.

But what about those dinosaurs? How do they deal with the perception that they haven’t learned much in their long stints?

Easy. They should focus on changes within their employment, even if official job titles haven’t changed. They need to prepare explanations of how the job evolved from one skill set to another, and to be conscientious about providing examples to explain. 

Both situations can be addressed, but creating a winning numbers game will be the best solution.  

To find answers to your questions on job search and career transition, get your copy of In Search of the Fun-Forever Job: Career Strategies that Work

© A J Cotton | Dreamstime.com

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Is it time to leave?

11/19/2013

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Malaise at Work
Having a bad week at work is usually transitory. Everyone goes through that. When the bad week extends into several and becomes chronic, or what I call "the feeling sick on Sunday night syndrome," it may mean it’s time for some sort of change. 

It takes, however, some careful thinking to separate out a bad career decision from a bad work environment. Too often I've seen clients and students insist on making a change, either within a field or maybe something more radical. But with a little time and perspective, they realize that the problem may be the work setting, not the career choice.

Write it down
One way to figure out the difference is simply to draw up a list of personal values, i.e., what's important to you at work, and then match it with the attributes of the current job. Is there a strong correlation? That should help you understand whether it's the place or the profession. Or both. What would the change actually look like? Writing it down often provides some perspective and clarity. 

Escape from reality is not a career path
Do you frequently think about another specific profession? That, too, can be a clue. (Please note I’m not talking about your dream of opening a B&B in New Hampshire or a bait and tackle shop in Tahiti. Those are called “escapes.” Often from reality. The truth is that kind of work is TOUGH, and not nearly the idyll that most people fantasize.) 

Get another perspective
You may need some help figuring out this conundrum. It may take some personal assessment, perhaps some formal assessment tools, or some conversations with a trusted friend or colleague. Maybe a professional career advisor can help you get a better perspective. 

When should I think about leaving?
Here are some signs that it may be time to move:

  • If you feel completely stuck, it is probably time to consider either an internal move or a move out.
Of course, there are some who enjoy certainty and repetition and are comfortable with that. For most, though, "stuck" is not a good place to be. Unfortunately, it can also lead to inertia--you start to feel paralyzed. If that happens, then you definitely need to at least take a look at some other options. This doesn't mean a commitment; it just means an exploration.   

  • Constant complaining about work may mean it’s time to consider alternatives. It could also be a personality trait--you’ll have to be honest with yourself here.   

  • A difficult relationship with a boss may signal the need to move. Unless it reflects your own issues, too.  
It's important to understand that work environments almost always have some kind of significance in terms of family background. Early childhood patterns tend to repeat throughout life. You're always playing out parts of childhood at work and in other life arenas, whether it's a sibling issue (competitiveness?), parental (problems with authority figures?), or parenting (difficulty with subordinates?).

On the other hand, it can be purely about a difficult boss. For example, a narcissistic boss can be extremely difficult to work with, because, characteristic of that disorder, the narcissist is almost never satisfied. He/she requires inordinate amounts of attention to prop up a fragile personality. That's a tough work situation, and probably a motivation to make a change. 

  • ·The prospects for advancement in your field look grim.
If you do make a decision based on this, you need to be careful before coming to conclusions about industries in decline.

Sometimes it's cyclical (real estate), and sometimes it's a radical change in direction (publishing, music). Be sure to do considerable research to make that determination and be careful about naysayers, who will offer negatives about any profession at any time.  

I remember clients hearing negatives (no jobs out there anymore!) about technology during the dotcom boom of the late '90's, which was ridiculous. Of course, those negatives did become real in the early 2000's--but turned out to be part of another, newer, cycle.  

  •   The balance between work and life is way off.  
If you value your time off, and you find you're working regularly on weekends, maybe it's time to think about a change. Is it part of the industry culture (investment banking and law)? Or is it cyclical (accounting)? Be sure to research whether it's industry-wide, or whether it's just your organization.

What does a change entail?
Now that you know it’s time to leave, you need to know that a career change should involve a heavy due diligence before implementing a search. This turns the common sequence around a bit. Instead of making an arbitrary decision because something sounds interesting, as most people do at the beginning of their careers, I strongly urge research and informational networking in perhaps two or three different targets. 

This will help to determine whether or not you
(1) like what you find out,
(2) find that there is an actual market out there, and
(3) determine whether your skills and experience are appropriate for the target.  

What you want is a critical mass of opinion--meaning more than one or two people-- so that you can make your decision, and then begin the mechanics of a search. By mechanics, I mean the development of marketing materials (resume, pitch, written communications) and then building relationships which will get you to decision makers.  

Please note that I'm not emphasizing ads or recruiters here, which, while sometimes useful, are low-odds resources for most job seekers.  

Making the final decision
It is difficult, if not impossible, to make blanket generalizations about entire fields, in terms of what's hot at the moment. For example, current consensus says that healthcare is a growing market segment for now and for the future. This is generally true, but does that refer to doctors or nurses or physical therapists or pharmacists or all the other healthcare professions? Obviously, one statement can’t cover them all.  

Finding out what it means requires the due diligence mentioned above, plus research and reading about the industries you're interested in. Intelligent career transition requires a great deal of preparation, not just a quick, sometimes arbitrary decision.

I feel strongly that any career decision should involve the notion that the career should fit you--and not the other way around. It's important to understand your own personal style and values, and figure out whether any career decision suits who you are. Too many decisions are made out of expediency or as the result of not enough reflection. It’s never easy, but isn't it worth the effort to do it right? 

To find answers to your questions on job search and career transition, get your copy of In Search of the Fun-Forever Job: Career Strategies that Work


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Labor Day Thoughts - A Good Time to Restart

8/29/2013

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Labor Day Thoughts

To most of the US, Labor Day is supposed to be a celebration of labor.  

To those in career transition, it's something entirely different. It can involve several thoughts, including: "Uh oh, time to get re-booted on the search," or "I can't believe I fell into the trap of stopping my efforts for the summer” or "Now I can REALLY get serious, because it's September and that's when things get going again."

I don't want to spend space here admonishing those who fell into the trap of thinking summer or holiday times aren't good times to look for employment. It's quite the opposite, because those times are actually great networking times.

But enough of looking backward (although we will keep this in mind when the November/December holidays approach).  

How to move forward? Statistics show that October/November/December (yes, December) are great hiring months.

For those who think they're going to go gangbusters into a post-Labor Day hiring frenzy, think again. Lots of people are returning from vacation; what are the odds they all would want to be approached immediately? I think September is a great time for researching, building networks, and preparing for a full-out campaign in the last quarter. (January is the same kind of month as September.)

Of course, these are all generalizations, and there are plenty of exceptions. But, my main recommendation is to take your time building those high-touch relationships in September, and don’t expect a flood of immediate positive results. This process is a slow-building one, and if you did indeed take off a lot of time in the summer, consider September as a gradual restart.  

After that, don't let up, ever, for the holiday periods. Losing momentum is hard, and it's even harder to regain it. Discipline and consistency are key components for successful search.  

To make your restart a little easier, the ebook edition of In Search of the Fun-Forever Job: Career Strategies that Work is on sale through September 2nd.

You can find it on Amazon, Smashwords, Apple*, Kobo*, Nook*, and Diesel*.


The paperback edition is also being offered at 25% off.


*If the sale price is not yet reflected on these channels, please purchase through Amazon or Smashwords.

Happy Labor Day!

And good luck with your search.


© Somartin | Dreamstime.com

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Personal Branding: Building a Consulting Practice

8/23/2013

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Frequently, I need a refresher dose of reality to pull me away from going into automatic mode when explaining career issues with clients and students. What I mean is that experiences in my own life remind me what it's like to face the same issues my clients and students face. It's frequently humbling, and more often illuminating.

Sometimes, I learn, all over again, what clients go through--dealing with rejection, the lack of concrete feedback, not quite knowing if things are working right--when they're interviewing for jobs, or building a consulting practice, or just figuring out what their next moves should be.

Recently, I was reminded how building a consulting practice could be executed beautifully.  

I had decided to hire a public relations professional to help with marketing The Fun Forever Job: Career Strategies that Work, as well as to help me secure more speaking engagements that would match this marketing. While my indie publisher and I (she, a relatively new publisher, and me, a completely novice book writer) had done well (way beyond our expectations--more than 15,000 books moved in the first three months), we wanted to take things to the next level. Reach a wider audience.  

Through a little networking, I found a couple of well-recommended PR professionals. Again, I was in a novice position, never having had to work personally with someone in this arena before.  For clients, yes--but for myself, no.

I set up phone meetings with both. Unfortunately, they both used cell phones--something I encourage my clients and students to avoid because it’s bad business. The sound quality is almost always poor, especially if hands-free or speaker is used. Why make your potential customer strain to hear?   

Even so, the first publicist was terrific on the phone. Her background was impressive. She knew what she was talking about. We clicked immediately. However, she had not done much due diligence on me or my book or my professional background. In fact, she was only first checking things out while we spoke. I told her what I was looking for, and she said she would send me a proposal, with pricing in a week or two--which was fine with me.

While I enjoyed the conversation, and felt comfortable with her, her lack of preparation gave me the impression she wasn’t particularly interested in the project. She may very well be, but she certainly didn't show much enterprise in how she approached me.

And I didn’t hear from her afterward--there have been no follow-ups, no questions. Although I do expect to get the proposal within the time frame she mentioned, I already know she’s not going to get the assignment. A prospective employer needs to feel that the applicant is excited, has done her homework, and follows up.

The second publicist made a great first impression; she immediately told me she had read the entire book the night before. Yeah, of course, that was flattering, but she immediately explained how the book would lend itself to a campaign and how easy it would be to develop talking points and other materials. She was off and running. She had carefully vetted my personal website and the book website and had comments about both. In a first conversation, of course, she was complimentary about most of it, and made a few very minor, inoffensive suggestions. She was proving her value almost immediately.

I just wish the phone connection had been better.

She, too was going to send a proposal within a couple of weeks.

But! She wrote immediately afterward to thank me for the time, and to ask a few clarifying questions. We have been back and forth several times in the past week.

The kicker was that yesterday she wrote and told me that if I would write a brief blog piece on a specific topic, she thought she would be able to get it onto a major website that is significant in my field.  

One hour after I submitted it, she wrote back and said it had been accepted.

My decision has been made. I don't know about financial parameters of the proposal yet, but, assuming they're reasonable, I will work with this professional. And I do mean professional.

Her approach could not have been better. Well prepared, homework done, enthusiasm, follow- up, and a demonstration of what she could do.  

The choice will be easy.

Does this real-life personal story apply to most career transition scenarios? I definitely think so.  

© Marek Uliasz | Dreamstime.com

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    Ellis Chase

    Ellis Chase is one of Manhattan's top career management consultants and executive coaches.

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